About TSMR

TouchScreen Marketing & Research is a market research business with a difference - technology.  Over a period of 14 years, we have provided a range of market research methodologies including both online and face-to-face focus groups and online and touchscreen market research to over 150 diverse businesses and councils throughout New Zealand. Clients take advantage of our extensive range of services and ability to seamlessly combine methodologies to improve reach and gain richer more meaningful insights.

 

Our Team

Rachel TSMR

rachel wells

General Manager

Terry TSMR

terry ellis

Consultant

TSMR Research

katie ellis

Research Assistant

  • touchscreen kiosks

     

    Self-administered research on our cornerstone kiosks has been a highly effective method of data collection at events, tourist attractions, cafes and medical centres. In 2019 we conducted a multi-lingual project at i-SITE Christchurch incorporating Mandarin and Japanese versions to engage tourists. With a Digivey research project tailored to your business branding, respondents can answer up to 10 questions within 1 minute.

     

  • tablet PCs

     

    Interviewer-assisted research with tablet PCs provides an engaging and interactive method of gathering feedback at an event or location.

    Response rates are high and respondents enjoy providing feedback at the point of their experience.

    With the project programmed with skipping and branching the accuracy of results is improved without interviewer bias or the need for data entry.

  • Online Focus Groups

     

    Online Focus Groups - the way to engage and understand your customers in our digital age.  Participant feedback:

    'Thank you for the opportunity to be a part of this innovative approach!  I really enjoyed it, especially the anonymous aspect and getting to read other people's comments.'

    'Thank you for letting me be involved.  I enjoyed the thought provoking questions, and am sure this will change the way I think about purchasing items in the future!'

  • online research

     

    DigiveyPlus online surveys are responsive and mobile-friendly adapting to the size and shape of your screen.

    Ability to increase your reach and sample size by running online and touchscreen research in tandem, seamlessly merging the results together.

    Online projects tailored to your branding with new features including adding images into your project.

Our Vision

Technology has always been a passion.  When TSMR was established, touchscreens were a novelty and people queued to answer surveys on our kiosks.  Our latest solution to adapt to the way technology and connectivity have changed the way we communicate, is blending focus groups with cutting edge digitial methodology to offer online focus groups.  It is our vision to keep up with technological developments and provide research services that meet the ever changing needs of our client base. 

Our Mission

We take pride in the high quality of our research services.  Our primary source of new business is through word of mouth referrals and we work hard to satisfy every client's needs.  We have a reputation for a fast turnaround of results and clients can expect their professional research report within a week of their project's completion.  Our mission is to provide a research package tailored to meet the needs of each client's objectives and their budget.

Our Projects

For 14 years we have conducted research for a broad range of businesses and councils throughout New Zealand.  Projects have included annual visitor research at Parliamentary Visitor Services, annual voting for NZ Landscaping and Interior Design Awards, annual customer research at i-SITE Christchurch, long term cafe research at Vbase Christchurch cafes plus numerous event research projects for Hamilton City Council and Auckland City Council.