About TSMR

Trailblazer Research, formerly TouchScreen Marketing & Research, is a market research business with a significant difference - digital technology.  After 15 years we have rebranded to better reflect our emphasis on new and fresh qualitative and quantitative technology-focused methodologies with their better reach to today's consumers.

When we originally started our niche research business we led the way with touchscreen research in New Zealand using our cornerstone kiosks for self-administered feedback and tablet PCs for interviewer-assisted research.

However times change and we are excited to continue our trailblazing trend by teaming up with UK business, VisionsLive to bring technologically advanced digital research tools such as Online Discussion Boards, Online Focus Groups (using video chat, keyboard only or hybrid), Heat Maps, Online White boards and H@tch Brainstorming Ideation to the New Zealand market.

Using these intuitive digital research tools, we are better positioned to provide richer and more meaningful insights by connecting directly with New Zealand consumers using their familiar and preferred methods of communication.

Our diverse client base continues to take advantage of our extensive range of services and ability to seamlessly combine methodologies together to provide them with a research project personalised to meet their needs.


Our Team

Rachel TSMR

rachel wells

General Manager

Terry TSMR

terry ellis


TSMR Research

katie ellis


  • tablet PCs


    Interviewer-assisted research with tablet PCs provides an engaging and interactive method of gathering feedback at an event or location.

    In 2020, we successfully engaged with tourists visiting Akaroa achieving a high response rate with respondents happy to provide feedback at the point of their experience.

    With the project programmed with skipping and branching the accuracy of results is improved without interviewer bias or the need for data entry.

  • Online Discussion Boards


    Online Discussion is the way to engage and understand your customers in our digital age.

    Participant feedback: 'Thank you for the opportunity to be a part of this innovative approach!  I really enjoyed it, especially the anonymous aspect and getting to read other people's comments.'

    'Thank you for letting me be involved.  I enjoyed the thought provoking questions, and am sure this will change the way I think about purchasing items in the future!'

  • online research


    DigiveyPlus online surveys are responsive and mobile-friendly adapting to the size and shape of your screen.

    Ability to increase your reach and sample size by running online and touchscreen research in tandem, seamlessly merging the results together.

    Online projects tailored to your branding with option to include images within your project.

  • touchscreen kiosks


    Self-administered research on our cornerstone kiosks has been a highly effective method of data collection at events, tourist attractions, cafes and medical centres.

    In both 2019 and 2020, we conducted multi-lingual customer research projects at i-SITE Christchurch incorporating Mandarin and Japanese versions in order to engage with Asian tourists. With a Digivey research project tailored to your business branding, respondents can answer up to 10 questions within 1 minute.

Our Vision

Technology has always been a passion.  When TSMR was established, touchscreens were a novelty and people queued to answer surveys on our kiosks.  Our latest digital solutions reflect how technology and connectivity have changed the way we communicate. Our use of cutting edge digital methodology reflects our ongoing vision to keep up with technological developments and provide research services that meet the ever changing needs of our client base. 

Our Mission

We take pride in the high quality of our research services.  Our primary source of new business is through word of mouth referrals and we work hard to satisfy every client's needs.  We have a reputation for a fast turnaround of results and clients can expect their professional research report within a week of their project's completion.  Our mission is to provide a research package tailored to meet the needs of each client's objectives and their budget.

Our Projects

For 15 years we have conducted research for a broad range of businesses and councils throughout New Zealand.  Long term research projects have included annual visitor research at Parliamentary Visitor Services, annual customer research at i-SITE Christchurch, long term cafe research at Vbase Christchurch cafes plus numerous event research projects for Hamilton City Council and Auckland City Council.