Focus Groups

Online Focus Groups

It is easy to understand why online focus groups are increasing in popularity with benefits:

High quality actionable insights in terms of relevance, depth and integrity.
Quality output containing rich verbatim quotations.
Fast turnaround - reporting timeline is reduced with highly accurate transcripts available immediately.
No geographic constraints with national reach.
Heightened quality engagement as written responses provide time to reflect and synthesise information.
Reduced domination and influence with comments 'hidden' until participant comments.
Anonymity encourages more open and honest feedback.

Traditional

Face-to-face focus groups still have their place in our product offering and are particularly important when it is crucial the moderator gauges participants initial response to stimuli i.e. design of new label, new packaging ideas as well as hands-on experiences i.e. trying on new jacket designs.

The success of a focus group is reliant on the skill of the moderator in extracting vital information from the participants and reducing 'group think' mentality.

Of particular importance is the time spent thoroughly researching and preparing a comprehensive discussion guide prior to the focus group. This guide is shared with the client to ensure we are on track to meet our client's needs and desired output.

More Technology

TSMR is focused on continuing to offer research using the most up to date technology available. Successful online discussion boards have included heat maps to gather crucial feedback on product labels and proposed advertisements.

But there are many more exciting research tools to use depending on your research requirements. Watch this space!

What Participants Say about our Online Focus Groups:

Participants of all ages, gender and ethnic groups enjoy engaging with this online technology:

‘Thank you for letting me be involved, I enjoyed the thought provoking questions, and am sure that this will change the way I think about purchasing items in the future!’
‘I really enjoyed it! It was very easy to follow and I like how it was split into sections that you could come back to. It made it very manageable and it wasn't too time consuming. I also thought the questions were all very interesting and relevant! I enjoyed participating.’
‘Thank you for the opportunity to be a part of this innovative approach! I really enjoyed it, especially the anonymous aspect and getting to read other people’s responses.’
‘The time allocated for this discussion board was great also - running this over a week meant that I was able to take my time and answer the questions with care, and login numerous times when it suited me.’
‘I liked the online discussion board because I could do it in your own time, no travelling required to meet and have the discussion. It allows time to think, add more information, digest what others have said and comment. Not looking at my watch as you can in a live situation and wonder how much longer it’s going on for. No parking hassles or rush to get there after work if evening discussion group. I believe more likely to get people willing to participate due to ease of being able to do from home/location of choice/in own time.’