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online focus groups

 4.09.18

Roundtable_Bringing_Heads_Together_Online_Discussion_Board

TouchScreen Marketing & Research has teamed up with an inspiring and innovative Australian supplier in order to provide cutting edge digital research methodology to New Zealand businesses.

To take advantage of the way technology and connectivity have totally transformed how we communicate, qualitative research has adapted to the 'social era' by blending traditional face-to-face focus groups with cutting edge digital methodology to provide online focus groups.

In August 2018, TSMR utilised this innovative technology to complete a comprehensive shopping study for a major retail outlet with the significant benefits of this approach including:

  • High quality actionable insights
  • Rich verbatim quotations
  • Blend of qualitative and quantitative
  • Fast turnaround
  • Appeal to all demographics
  • No geographic constraints
  • Heightened quality engagement
  • Time to reflect
  • Anonymity
  • Increased convenience
  • Reduced 'group think' influence

 


parliamentary visitor services

28.05.16

Beehive

In 2016, TSMR conducted touchscreen visitor research at Parliament Visitor Services for the 7th consecutive year.

The research is conducted on 2 touchscreen kiosks located in the visitor reception area.

At the end of the tour of the Parliamentary buildings, the tour guide directs visitors to the kiosks.

The project gathers demographics, marketing information and satisfaction ratings from both domestic and international visitors to Parliament. 

 


Reserve Bank Museum - touchscreen kiosk

15.05.15

Reserve Bank

Digivey visitor research has been set up at the Reserve Bank Museum on The Terrace in Wellington with a touchscreen kiosk combined with a customised Digivey survey research project. 

The kiosk, set up by the exit, is being used to capture demographics, marketing information and satisfaction ratings for visitors to the museum.