After 15 years as TouchScreen Marketing & Research, we have renamed our business Trailblazer Research to better reflect our emphasis on using a wide range of technology based digital research tools. When we started our niche business we led the way with touchscreen research in New Zealand innovatively using our cornerstone kiosks for self-administered feedback and tablet PCs for interviewer-assisted research. We are now continuing this trailblazing trend by partnering with UK business VisionsLive to bring a number of technologically advanced digital research tools such as Bulletin Boards, Online Discussion Boards, Online Focus Groups (using webcams, text only or hybrid) and H@tch Brainstorming Ideation to the New Zealand market. Using these digital research tools we are better positioned to provide richer and more meaningful insights by connecting directly with New Zealand consumers using their familiar and preferred methods of communication.
TSMR has teamed up with an inspiring and innovative international supplier in order to provide cutting edge digital research methodology to New Zealand businesses.
To take advantage of the way technology and connectivity have totally transformed how we communicate, qualitative research has adapted to the 'social era' by blending traditional face-to-face focus groups with cutting edge digital methodology to provide online discussion boards (online bulletin boards) and online focus groups.
TSMR first utilised this innovative technology in 2018 to complete a comprehensive shopping study for Christchurch's premier department store, Ballantynes, with the significant benefits of this approach including:
In 2016, TSMR conducted touchscreen visitor research at Parliament Visitor Services for the 7th consecutive year.
The research is conducted on 2 touchscreen kiosks located in the visitor reception area.
At the end of the tour of the Parliamentary buildings, the tour guide directs visitors to the kiosks.
The project gathers demographics, marketing information and satisfaction ratings from both domestic and international visitors to Parliament.
Digivey visitor research has been set up at the Reserve Bank Museum on The Terrace in Wellington with a touchscreen kiosk combined with a customised Digivey survey research project.
The kiosk, set up by the exit, is being used to capture demographics, marketing information and satisfaction ratings for visitors to the museum.