Online Focus Groups

Consumers are Changing – Are your Research Methodologies?

Online Focus Groups – The Way to Engage and Understand your Customers in our Digital Age

Technology and its connectivity has totally transformed how we communicate in our professional and personal lives and like most things in modern life, the approach to qualitative research has been adapted to the ‘social era’ by blending the traditional focus group with cutting edge digital methodology…

The Solution - Online Focus Groups or Online Discussion Boards!

Online_Discussion_Board_RoundTable

Compared to traditional face-to-face focus groups, it is easy to understand why online focus group methodologies and online discussion boards (online bulletin boards), are increasing in popularity with benefits such as:

Download our Online Focus Group brochures to better understand our offering:

Roundtable_Online_Focus_Group_Summary_Flyer_2018.pdf

Roundtable_Online_Focus_Group_Detailed_Flyer_2018.pdf

How Online Focus Groups and Online Discussion Boards Work:

Procedure-wise posting and commenting is similar to the concept of Facebook and LinkedIn although the project is completed on our private and secure webpage - RoundTable: Bringing Heads Together:

Online_Discussion_Board

The discussion is split into series of questions called forums which can be scheduled to be released throughout the research project:

Roundtable_Forum

Single or multiple choice polls provide quantitative responses to key questions:

Poll_Online_Discussion_Board_Christchurch 

Once the poll is answered, the results to date are displayed on the participant's screen:

Online_Discussion_Board_Polls

For more information about running an online focus group contact Rachel today racheltsmr@gmail.com