Digital Research Tools

Our Expertise

Self-administered surveysTSMR is a niche market research business offering both qualitative and quantitative research using a range of digital research tools.  Projects are tailored to meet client's requirements and offerings include a blend of online discussion boards, bulletin boards, online and traditional focus groups, heat maps, white boards, H@tch brainstorming tool, online and touchscreen research. 

Online_Focus_Groups Online discussion boards (bulletin boards) have been designed for qualitative research, are intuitive and embrace social media concepts.  Designed for up to 30 participants and run over 3 days using today's preferred mediums (phones, PCs), participants log in multiple times and provide more considered feedback.  Outcomes are rich and meaningful and research findings drive action.    

Interview with tablet PC Interviewer-assisted research provides an engaging and interactive method of gathering feedback at an event or location. It has a high response rate with respondents happy to provide feedback at the point of their experience.  It avoids data entry errors and is useful when a database is not available to conduct online research and has a higher uptake than paper questionnaires.


Online Discussion Boards:

We refer to our Virtual private online discussion board as 'Roundtable - Bringing Ideas Together' reflecting the role of this modern day research tool.

Our Virtual board has similar foundations to a focus group - a moderator directing a group discussion following a defined discussion guide. 

Participants, who meet the desired demographics, login on their PCs or phones on multiple occasions to respond to previously configured open questions and polls. Once they have commented on a topic, they are encouraged to comment and engage with other participant's earlier posts.

There are major benefits to using this online methodology:

Download TSMR Online Discussion Flyer



Heat Maps:

Heat maps can be used as a standalone research tool or incorporated as part of an online discussion board or online focus group project.

A heatmap is a tool used in market research to easily test any type of digital image. Each participant provides feedback on specific areas of the image identifying what they like, dislike and think about various aspects of the image.  They then elaborate and explain their opinions to give them context.

Heat maps use colour to visualise data and provide visual storytelling.  They convey information that may otherwise be hard to determine.  Findings identify what consumers like best and least and provide direction regarding required changes to improve success. 

To understand where changes need to occur, heat maps are a highly effective way to gather feedback from consumers about labels, branding, advertising and promotion.

Heat maps are one of the fastest and most effective ways to gather feedback on new products and help to understand what consumers are looking for. Before the launch of advertisements or social media promotions, specific feedback from heat maps can lead to crucial graphic or text changes.

Information gathered from heat maps can be segmented to identify differences in opinions between groups.

When to use heatmaps:



DigiveyPlus Online Surveys:

DigiveyPlus online surveys are professionally presented, fast to complete, responsive and mobile device friendly - no matter what device respondents use to complete the survey, the survey will adapt to the size and shape of their screen. 

DigiveyPlus online research projects can be completed individually or in tandem with touchscreen research.  For identical projects, results can be combined seamlessly giving clients the opportunity to increase their sample size by surveying using both online and touchscreen research.

Online projects can be personalised with your branding, logo, fonts, colours and copyright.  Images can also be incorporated into the project. 

TSMR provides a full mobile-friendly online research packages with options to:

Download DigiveyPlus Flyer

Learn more about DigiveyPlus by visiting website:

DigiveyPlus Website




TSMR Clients

 Parliamentary Service TSMR Visitor Research Client University of Canterbury TSMR Patient Satisfaction Research Client Since 2009Ashburton District Council TSMR Research Client  The Food Show TSMR Database Collection Client Waikato Home & Garden Show TSMR Voting and Onine Research ClientCanterbury_Breastcare_TSMR_Client Rotorua Daily Post TSMR Client since 2012Waikato Show TSMR Touchscreen Research ClientBlack Cat Cruises TSMR Customer Research ClientHome & Interiors TSMR Online Visitor Research ClientAirforce Museum Wigram TSMR Touchscreen Visitor Research ClientVbase_TSMR_Client



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