Our Story

Trailblazer Research is a New Zealand market research business with a significant difference - its use of digital technology to drive research, improve reach and quality of output 

Our Trailblazer Brand Promise

  • Better business decisions based on richer customer insights
  • Expert delivery from project design to final outcomes

We love what we do!

Our business enhancing insights are delivered using new technologies that enable us to engage more meaningfully with your customers, wherever they may be, to drive better business decisions and build confidence across your stakeholder audience.

We really love:

  • Being forward thinking and having a point of difference
  • Helping businesses to understand their customers better
  • Finding solutions to guide and help clients
  • Working closely with clients to add value and deliver more than clients anticipate
  • Very satisfied clients and building long-term relationships

We have teamed up with UK business, VisionsLive to ensure technologically advanced digital research tools such as Online Discussion Boards, tailored and personalised Online Chats and Forums, Online Focus Groups (using video chat, keyboard only or hybrid), Heat Maps and Online White Boards are readily available to New Zealand businesses.


Our Team

Rachel TSMR

rachel wells

Managing Director

Terry TSMR

terry ellis


TSMR Research

katie ellis


  • Online Discussion Boards


    Online Discussion is the way to engage and understand your customers in our digital age.

    Participant feedback: 'Thank you for the opportunity to be a part of this innovative approach!  I really enjoyed it, especially the anonymous aspect and getting to read other people's comments.'

    'Thank you for letting me be involved.  I enjoyed the thought provoking questions, and am sure this will change the way I think about purchasing items in the future!'

  • online research


    DigiveyPlus online surveys are responsive and mobile-friendly adapting to the size and shape of your screen.

    Ability to increase your reach and sample size by running online and touchscreen research in tandem, seamlessly merging the results together.

    Online projects tailored to your branding with option to include images within your project.

  • tablet PCs


    Interviewer-assisted research with tablet PCs provides an engaging and interactive method of gathering feedback at an event or location.

    In 2020, we successfully engaged with tourists visiting Akaroa achieving a high response rate with respondents happy to provide feedback at the point of their experience.

    With the project programmed with skipping and branching the accuracy of results is improved without interviewer bias or the need for data entry.

  • touchscreen kiosks


    Self-administered research on our cornerstone kiosks has been a highly effective method of data collection at events, tourist attractions, cafes and medical centres.

    In both 2019 and 2020, we conducted multi-lingual customer research projects at i-SITE Christchurch incorporating Mandarin and Japanese versions in order to engage with Asian tourists. With a Digivey research project tailored to your business branding, respondents can answer up to 10 questions within 1 minute.

Our Vision

Technology has always been a passion.  When we first introduced touchscreen research to New Zealand, touchscreens were a novelty and people queued to answer surveys on our kiosks.  Our continued use of cutting edge digital methodology reflects our ongoing vision to be creative, agile, forward thinking and always up for a challenge. 

Our Mission

Our mission is to take the guesswork out of important decisions and provide research businesses can rely on.  We work closely with our clients and design the best approach to meet their research goals.  We pride ourselves on our high standards and providing robust, reliable and auditable results for all of our clients regardless of their size or budget.

Our Projects

Our recent online discussion projects have been diverse - a multi-national looking to expand into new markets, a Government regulatory body seeking a better understanding of consumer behaviour, a manufacturer / exporter testing advertisement and label concepts and a retail department store segmenting their customer target market.  


115 Dunmurry Place
Christchurch 8051
New Zealand



We engaged with TSMR to investigate how our new products would be received by different demographics and nationalities. The information we received was invaluable to decide which factors were important to which type of consumer.

Heat maps - We tested our packaging and marketing materials and have since altered them based on the market feedback.

It was a real pleasure to have taken part in the online discussion.  I enjoyed reading other people's comments, I felt I came away with better insight ...


More Info »

Trailblazer Solutions Market Research - TSMR

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