What type of research is suitable for online discussion boards, private online chats, online forums or bulletin boards?

Clients continue to be amazed at the rich output from the online discussion boards and chats and forums.  It is such a seamless way to combine both qualitative and quantitative research together in one project with the added benefit of creating a discussion around any aspects raised by participants. A client recently said to me when he reads feedback from a customer he often wants to continue the conversation with the customer and ask them more about their comment - an online discussion board gives clients exactly that opportunity with the respondents online and available for discussion over a period of up to 3 days. Any research projects suited to a mix of qualitative and quantitative approaches could benefit from this approach.




What are the different types of focus groups TSMR offers?

Focus groups are the interactive sharing of ideas amongst a focussed group of people, co-ordinated by an asute moderator.

We offer online focus groups as well as traditional face-to-face focus groups with the participants seated around a table.

Online focus groups are conducted on digital devices (PCs, tablets, mobiles) and include a blend of qualitative and quantitative research methodologies, single and multiple choice polls and interative visual research tools including heat maps, whiteboards, videos and images.

Most are conducted in a condensed period of 60 - 90 minutes in real time with the exception of Virtual Focus Groups which provide more considered feedback over a period of up to 3 days.

For more detailed information please email Rachel for our Understanding Our Focus Group Options flyer rachel@tsmr.co.nz




What are the differences between qualitative and quantitative research methodologies?

Qualitative research is language based and focuses on ‘why’ and ‘how’ in order to gain insight and understanding of an issue and identify broad patterns amongst groups of participants. Examples include focus groups and interviews where a moderator guides the discussion.

Whereas quantitative research uses larger samples and focuses on the collection and analysis of numerical data. It is used to identify patterns and averages and make predictions to wider populations. Examples includes polls and online surveys.

An advantage of online discussions boards is the ability to blend qualitative and quantitative research together - combining discussion with polls.




More questions?

No problem. Just send Rachel an email rachel@tsmr.co.nz and we will take it from there.