Online Focus Groups
We offer four intuitive
online focus group variations, including the use of webcams,
with participants contributing from any location on their
digital devices - PC, tablet or iPad.
Given the current social
distancing COVID-19 restrictions, online focus groups provide an
effective alternative to traditional in-person groups.
Similar to a facilitated
Zoom meeting concept, an online focus group is an alternative
sharing of ideas amongst a focussed group co-ordinated by an
The moderator is able to
share interactive visual aids such as heat maps, white boards,
videos and images through a screen share in order to spur
discussion, gather viewpoints and brain-storm.
Online focus groups
typically run for 1.5 to 2 hours with 4 to 6 participants.
In-person focus groups,
with participants all in the same room, are the preferred method
when it is crucial the moderator gauges participant's initial
response to hands-on experiences (such as trying on new clothing
Groups typically run for 1.5 to 2 hours
with 8 to 10 participants.
The success of our focus groups is reliant
on the skill of our moderator to extract vital information from
participants and reduce 'group think' mentality.
Of particiular importance is the time we
spend thoroughly researching and preparing a comprehensive and
structured discussion guide to lead participants through
conversation points. This guide is shared with our client
to ensure we are on track to meet their needs and desired
We focus on offering
that match what consumers are familiar with and like to use.
Our current tech-savvy tools include
Online Focus Groups,
Online Bulletin Boards, Online Chats and Forums, H@tch Brainstorming, Heat Maps and Online Whiteboards.
completed Virtual online boards comprised a mix of research tools including heat maps to gather crucial feedback on product label design and advertisements.
TSMR continues its trend to provide New Zealand businesses with exciting digital research tools to better
connect with your market. Watch this space!