Due to lockdown, six in-person focus groups scheduled to be run in South Auckland in September 2020 for a Government Department, were instead conducted using two online discussion boards with a total of 60 participants. South Auckland had been chosen for the in-person focus groups due to its ethnic, cultural and socio-economic diversity. This same diversity was represented across the online discussion participants and feedback from our client included 'Great data collection tool for the consumer voice' and 'The engagement in the online discussion was phenomenal'.
We also received amazing feedback from the participants thanking us for the opportunity to participate and saying 'The fact that it was anonymous made me feel that I could write freely', 'I found it reassuring that other people have been in similar situations to mine' and 'The interactive aspect was great and I enjoyed it'.
The participants of our latest online discussion board included small business owners from around New Zealand. The discussion ran over a period of 3 days giving busy business owners the opportunity to participate at times when it suited them e.g. before work, during a coffee break etc. I received feedback from the participants saying they really enjoyed the discussion and it gave them the opportunity to hear how other business owners tackle similar issues that they also experience.
From the client's perspective, the business owners were classified by their industry sector such as financial services. With such a detailed and accurate transcript of the discussion, it was possible in the research findings to identify and report differences across the industry sectors. The research included a blend of qualitative free text questions as well as single and multiple choice quantitative questions."I worked with Rachel on behalf of a technology client which was entering the b2b market and seeking the perspectives of small business owners about existing and future products. Rachel drove the project, provided excellent client service, and delivered a very comprehensive report on time and budget." Paul O'Leary, Director, Pursuit Public Relations
After 15 years as TouchScreen Marketing & Research, we have rebranded our business Trailblazer Research to better reflect our emphasis on using new and fresh technology based digital qualitative and quantitative research tools. When we started our niche business we led the way with touchscreen research in New Zealand innovatively using our cornerstone kiosks for self-administered feedback and tablet PCs for interviewer-assisted research.
We are now continuing our trailblazing trend by partnering with UK business VisionsLive to bring a number of technologically advanced digital research tools such as Bulletin Boards, Online Discussion Boards, Online Focus Groups (video chat, keyboards or hybrid) and H@tch Brainstorming Ideation to the New Zealand market. Using these digital research tools we are better positioned to provide richer and more meaningful insights by connecting directly with New Zealand consumers using their familiar and preferred methods of communication.
TSMR has teamed up with an inspiring and innovative international supplier in order to provide cutting edge digital research methodology to New Zealand businesses.
To take advantage of the way technology and connectivity have totally transformed how we communicate, qualitative research has adapted to the 'social era' by blending traditional face-to-face focus groups with cutting edge digital methodology to provide online discussion boards (online bulletin boards) and online focus groups.
TSMR first utilised this innovative technology in 2018 to complete a comprehensive shopping study for Christchurch's premier department store, Ballantynes, with the significant benefits of this approach including:
In 2016, TSMR conducted touchscreen visitor research at Parliament Visitor Services for the 7th consecutive year.
The research is conducted on 2 touchscreen kiosks located in the visitor reception area.
At the end of the tour of the Parliamentary buildings, the tour guide directs visitors to the kiosks.
The project gathers demographics, marketing information and satisfaction ratings from both domestic and international visitors to Parliament.
Digivey visitor research has been set up at the Reserve Bank Museum on The Terrace in Wellington with a touchscreen kiosk combined with a customised Digivey survey research project.
The kiosk, set up by the exit, is being used to capture demographics, marketing information and satisfaction ratings for visitors to the museum.